Bank Companion Introduces Language Translation for Mobile Banking & Mobile Marketing

New Feature Enables Marketing & Business Development Managers to More Precisely Target Consumers Based on Demographics and Language Preference

New Jersey: September 28, 2010 – Bank Companion, a leading provider of mobile banking software to banks, community banks and credit unions today announced the addition of language translation to its industry leading mobile banking software platform. The new language translation feature enables marketing managers and business development executives at financial institutions to more precisely target mobile alerts, messaging and promotions to their customers and prospects.

When signing up for mobile banking, consumers can now select the language in which they wish to receive mobile communications from their financial institution. Spanish, Russian, Polish, Portuguese, Hindi and Chinese are just a few of the languages supported. The financial institution can then utilize that language to communicate with its customers via the Bank Companion Mobile Marketing Dashboard. SMS text alerts, ads and other media can be customized to an audience of one or a group of thousands.

Commenting on the new feature, John Rovito, Bank Companion’s Senior Director for Sales & Marketing stated:

“Today, both banks and credit unions serve a diverse customer base. Often, communications to people of differing backgrounds can become a challenge, especially when English is not a customer’s primary language. Bank’s Companion transforms this difficulty into a strength by enabling one-to-one language compatibility for all types of financial communications.”

About Bank Companion
Bank Companion is an industry-leading mobile banking platform that enables banks, community banks and credit unions to provide their customers with 24/7, anytime anywhere banking. Bank Companion gives financial institutions a competitive edge by integrating state-of-the-art technology with a host of innovative mobile marketing and advertising features. The result is a secure and scalable platform that helps your organization to increase loyalty, acquire new customers, cross-sell products plus much more.

Bank Companion is brought to you by ZSL, Inc, a global provider of software and technology services to the banking and financial sector. (www.zsl.com) Headquartered in Edison, NJ, the company currently employs more than 3500 IT consultants worldwide. Additional offices include: the U.K. Canada, France, Singapore, Malaysia, Dubai, Chennai, and India.