Strategic Partner Program
The Yankee Group projects that more than 40 million U.S. consumers will be using mobile banking by the end of 2012.
Incentives Drive Mobile Banking
|
Banking on the move is more popular among younger consumers, according to a recent report from the Auriemma Consulting Group. |
|
The firm said incentives were a strong motive for younger people to sign up for mobile banking services, which allow them to keep track of checking and savings accounts on their cell phones. Of respondents to a survey, 40 percent of people 18 to 45 said incentives tipped the scales when it came to picking mobile banking. |
|
"While instant feedback and convenience are the predominant reasons for using this service, incentives are becoming more of a motivator than in the past," says Nancy Stahl, editor of the report. |
|
Overall, mobile banking is still not taking up a large portion of the market. Thirteen percent of Americans take part in it, though experts expect it to become more popular in the future. |
|
Mobile banking may also be a way to tap into consumers who do not have checking or savings accounts. A recent report from Javelin Strategy and Research showed that many un-banked consumers have access to mobile devices, which could help connect them with the financial community. |



